ABOUT OUR READERS:
- There are over 15 million gay consumers in the US alone.
- Over 70 billion dollars is spent on travel by gays and lesbians in the U.S. alone each year.
- LGBT users spend 57% more time online than their straight counterparts.
- Gay and Lesbian consumers rely upon third party sites to actively research whether a company is gay-friendly.
- 58% of LGBT adults were more likely “to purchase products and services from companies that market directly to gays and lesbians.”
- LGBT community trusts our brand and those businesses who partner with us.
- Gay men and lesbians spend twice as much on dining out.
- 71% of gays and lesbians dine out at least twice a week.
- 83% of gays and lesbians attended or graduated from college.
- Median HH Income of $83,000 for gay men and $80,000 for lesbians.
- 85% of gay men and 85% of lesbians said that advertising in gay media favorably. influences their decision to purchase products or do business with a company.
- 61 % of gay men and 69% of lesbians own their own homes.
- 61% of gay men and 83% of lesbians have a pet.